who we are

At Carden Rowe, we bring passion, humility, and a fresh perspective to every project. Collaborating closely with our clients, we work together to achieve our shared goals. Often, we immerse ourselves in our clients offices, getting to know their teams and their unique challenges. This allows us to work seamlessly across departments, building templates and processes that drive results and unite teams towards a common vision.

Our approach is rooted in unearthing insights that will help businesses grow. Whether it’s through paid media, SEO, web optimisation, graphic design, or copywriting, our meetings are always focused on delivering value across every digital platform. With remote work now the norm, we’ve embraced its benefits, ensuring efficient collaboration and outstanding outcomes for our clients by being directly connected with people across the world and leveraging the broader skills and diverse expertise available within Carden Rowe.

Tom Rowe - CEO & Founder

our values

Bias for Action: We prioritise proactive decision-making and swift execution, recognising that these actions provide invaluable learnings that drive continuous improvement.

If It Gets Measured, It Gets Done: We believe in accountability and results through tracking and analysis of our goals, ensuring that our objectives are met efficiently and effectively.

Attitude and Energy Shape Excellence: We understand that a positive mindset and dynamic approach are pivotal in achieving outstanding outcomes and fostering a culture of excellence.

our founder

Tom Rowe

CEO and Founder

Please feel free to reach out and have a chat with us today. We offer solutions and a measurable infrastructure that will elevate your brand’s communications and drive growth.

We know that each client brief is different – so we don’t wheel out the same approach every time.

Our approach is detailed, high energy, and delivers attributable results.


First things first – SEO stands for Search Engine Optimisation.

Its main goal is to enhance your businesses visibility online. Search engines, such as Google, Bing, and Yahoo sift through the millions of websites to determine which is the most relevant.

When potential customers search for your products or services on any of the major search engines, you want to know that they will be able to find you. SEO is one of the most effective strategies to achieve the coveted “Top Position”, making your business highly visible. SERPs (Search Engine Results Pages, or the pages with the answers), are what we see when we search for something online. These pages list websites according to how trusted the search engine sees them to be. The more trustworthy and relevant your website is, the more trusted the search engine will see it to be, and the higher your website will rank. It’s a win, win, win!

This is what makes SEO one of the most in-demand marketing services in the world at the moment. As THE leading SEO company in the UK, our team of trained SEO engineers will convince search engines that your website, with its products and services, is deserving of the top positions on the relevant keywords is what SEO is all about!

SEO involves several sets of tasks, including keyword research, on-page SEO tasks, off-page SEO tasks, and technical optimisation.

  • KEYWORD RESEARCH involves researching, identifying, and qualifying the keywords that people are using to search for products or services related to your business.
  • ON-PAGE SEO involves doing tasks in the tech of your website, and sometimes in your website’s content, to align the website to the needs of the Search Engines.
  • OFF-PAGE SEO is done by creating various kinds of content and sharing this content to the internet in various ways.
  • TECHNICAL SEO involves improving your website’s speed, mobile friendliness, servers, and, sometimes, security.
  • SEO is the baseline product in the digital marketing offerings, so key and important, in fact, that we offer SEO first to all of our clients.
  • SEO positively affects Google Ads, by bettering the page and speed scoring needs of the ads, thereby getting better ad positions and cheaper cost-per-clicks.
  • SEO affects Social Media positively in that the User Experience, and health of the website that the Social Media ad sends its client to, will make the Social Media channel’s cost-per-impression drop through good website health.
  • And THEN the triple whammy lies in the fact that once the SEO positions are secured on the 1st page of Google, Yahoo, and Bing.


SEO Performance 99.8% of search activity is done on the first page of Google. Google own 81.9% of search, Bing 11%

63% of search is done via mobile devices. These figures are not a reflection of web development work, as web development and SEO are NOT mutually-inclusive.


  • Optimise the website content and on-site technicalities for SEO purposes and content management – need for ongoing.
  • Management hours per month allocated to
    a. SEO
    b. Social Media Ads (Facebook and Instagram)
    c. Google Ads
    d. Content additions
  • Hosting and management of the website and its content including product updates.

Month One

  • SEO onsite tasks and keyword research
  • Setup and optimisation of Google Ads
  • Setup of Facebook and Instagram Ads

Month Two Onwards – 8-month contract

  • SEO
  • Google Ads
  • Facebook and Instagram ads
  • Management, Dashboards & Reporting fee

SPECIAL NOTES – We have the ability to flex our hours according to business needs

All SEO clients receive free website support and content management. Extra copywriting, sliders/calls-to-action/meme creation, and new web development will be quoted before work starts. Contextual design and development is the work we do for Banners, Calls-to-Action (CTA) buttons, Content Style Sheets and page designs, various copywriting tasks, and various SEO on-site tasks.

There is a significant difference between local SEO prices and national or international SEO costs. Furthermore, SEO is a field that is continuously changing because the algorithms that search engines like Google use constantly evolve, implying that businesses have to be prepared for possible changes in SEO costs. When contemplating how much to set aside for SEO, it is essential to consider marketing goals, industry, competitive landscape, and the SEO firm’s expertise.

A crucial part of SEO is getting optimal results, which includes ranking higher in search engine results, generating quality traffic to a website, and ultimately, boosting ROI. It is vital to ask, “How much value can SEO bring to my business?” With this in mind, businesses can adequately budget for SEO based on the potential return on investment, rather than looking solely at the cost.

The Nitty Gritty of SEO and Its Pricing:

As a business owner, it is essential to understand the various factors that influence SEO pricing. SEO is not a one-size-fits-all service, and the cost varies depending on the size, industry, and needs of your business. In this section, I will discuss the nitty-gritty of SEO and its pricing.

SEO Cost:

The cost of SEO services is based on several factors, including the size of the business, the type of website, the state of SEO, the industry, the business targets, the competitiveness of the chosen keywords, and the online competition. The cost of SEO services is not limited to purchasing a service, but it is about tailoring an SEO strategy that meets the specific needs of your business.

SEO Pricing:

We offer custom solutions based on the scope and objectives of your SEO project. For small-sized businesses seeking exposure on Google and other search
engines, executing local or national SEO services might come at a lesser number of hours of work needed to create the results, as opposed to large enterprises trying to bring in a large volume of national or international traffic from diverse sources incurring the need for substantial SEO hours of work needed to create the results.

Google typically shows 10 results per page, though this can vary depending on the query. For example, if a user searches for a specific type of product or service, they may see fewer than 10 results on the first page. This is because Google prioritises more relevant results higher in its search rankings.

What percentage of searches result in a page 1 Google organic click? These SEO stats compare the first page in the search engine results pages (SERPs) to click-through rates (CTR): The top traffic source for all websites is organic search (HubSpot, 2022) Ranking in the top position on the first page of Google translates to a 39.8% organic click-through rate (First Page Sage, 2023) Fewer than 1% of searchers proceed to the second page of Google results (Backlinko, 2023). The actual share is 0.63%.

The top organic search result typically receives 19 times more clicks than the top paid search result (First Page Sage, 2023). The top-paid result has a 2.1% click-through rate (CTR).05 Jan 2024.

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