Blogs
Welcome to the CardenRowe’s Blogs – your go-to source for insightful articles, expert advice, and the latest trends in the world of Digital Marketing.
Brand Identity
Brand Identity The importance of local and personal There is so much speculation around where technology can take us. I watched a clip recently on TikTok (incidentally fantastic technology) a marketing authority challenged the question on technology’s future – what won’t change though? A local and personal service is hard to beat...
Case Studies
Role Models Q1 2023 Q1 YOY revenue up 3.5 times vs 2022 Sourced a new fertile revenue stream leveraging some of the key brand credentials in a new market Built strong partnership and process to help educate the target audience and ultimately translated into sales Paid digital ads generated effective return on ad spend...
Copyrighting & Lead Generation
Copywriting & Lead Generation Interviewing your customers A theme we’ve identified is the surprising disconnect between brand and customer. Brands don’t always seem to have a detailed understanding of what they’re particularly good at or the solution they provide their customer. Linked to this, we’ve discovered that the way they talk about...
Video
From our experience there are a number of benefits to having video as part of your marketing plan, some of which may surprise you. The use of video can be overlooked as a frivolous use of cash. From our experience, writing the script of an ‘about us’ video challenges clients to...
SEO
Launching SEO activity is a long brand building exercise, unlike Google Ads or other paid channels, generating results through SEO can take some time. The longer term benefit of SEO is that prospective customers land on your site, browse and purchase. The more organic traffic, the lower your cost per acquisition....