I launched BT Sport and EE’s 5G network. As well as working very closely with everyone at the BT Sport studio, I was fortunate to work with some of the biggest and best agencies in London on a daily basis including; AMV, Saatchi & Saatchi, Wunderman Thompson, Ogilvy and many others. Feeling suitably experienced and inspired, I set up CardenRowe.
I subscribe to the view that people working in an organisation will shape its success. In the services industry, if you care so much you can’t really fail. We bring rigour, high energy and above all, we care. Perhaps more generally it’s satisfying to sense that people quite like working with us!
Our customer base is made up of businesses who need to see return on ad spend; so our numbers have to be good. We keep this front of mind.
We bring passion, humility and maintain perspective. We work collaboratively with clients to help us fulfil our shared objectives. Often we work from our clients office, it gives them the chance to get to know them. We end up working across many departments and get to know most people.
We build various templates and processes, the benefit of this is being rapidly able to see results and it pulls people together in the right direction. Unearthing these insights is something that companies may not have the time nor expertise to achieve. It’s so easy to continue on with the accepted, usual way of working, but a fresh approach and a “clean pair of eyes” can challenge existing approaches and improve a business.
Meetings will always involve our teams in paid media across different platforms, SEO, web optimisation, graphic design or copywriting. Everyone is now used to remote working and it works – we are very pleased with the benefits they drive for Clients.
We’ll keep doing our best and getting results, but we’ll continue to focus on how we do it, with all the people we work with. Enjoy the process, be human and do it together.
Reach out if you feel your business would benefit from a fresh pair of eyes.