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91% customers from new digital channels. Up 33% year on year.

  • Identified new customer channels to help reduce previously dependable channels
  • These new customer channels represented 91% of revenue during Q2. Most creative ideas had not been implemented meaning, a fresh approach including bigger customers spending more
  • Created brand identity giving premium and credible feel, driving action in new channels
  • Built a dashboard to monitor performance to provide accountability to the marketing and sales team inclusive of historic activity
  • Optimised website to improve performance with a view to building out a better customer experience as well as improving SEO


  • Web redesign and optimisation
  • Results dashboard & new monthly company wide reporting
  • Paid ads across digital platforms to reach new customers
  • Emails to sell to the base, cold and warm leads