91%

91% customers from new digital channels. Up 33% year on year.

• Identified new customer channels to help reduce previously dependable channels
• These new customer channels represented 91% of revenue during Q2. Most creative ideas had not been implemented meaning, a fresh approach including bigger customers spending more
• Created brand identity giving premium and credible feel, driving action in new channels
• Built a dashboard to monitor performance to provide accountability to the marketing and sales team inclusive of historic activity
• Optimised website to improve performance with a view to building out a better customer experience as well as improving SEO

Output

• Web redesign and optimisation
• Results dashboard & new monthly company wide reporting
• Paid ads across digital platforms to reach new customers
• Emails to sell to the base, cold and warm leads