Role Models Q1 2023

Q1 YOY revenue up 3.5 times vs 2022

• Sourced a new fertile revenue stream leveraging some of the key brand credentials in a new market
• Built strong partnership and process to help educate the target audience and ultimately translated into sales
• Paid digital ads generated effective return on ad spend – this was a new success for the company. This has helped reach new customers beyond the target audience in the region
• Generated inbound partnership enquiries following concerted presence in the region

Output

• Web redesign and personalisation
• Brand Activations to build
• Paid ads across digital platforms to reach new customers
• Emails unpacking the proposition to build database and drive purchase

CIGMA Accounting 23

91% customers from new digital channels. Up 33% year on year.

• Identified new customer channels to help reduce previously dependable channels
• These new customer channels represented 91% of revenue during Q2. Most creative ideas had not been implemented meaning, a fresh approach including bigger customers spending more
• Created brand identity giving premium and credible feel, driving action in new channels
• Built a dashboard to monitor performance to provide accountability to the marketing and sales team inclusive of historic activity
• Optimised website to improve performance with a view to building out a better customer experience as well as improving SEO

Output

• Web redesign and optimisation
• Results dashboard & new monthly company wide reporting
• Paid ads across digital platforms to reach new customers
• Emails to sell to the base, cold and warm leads

Role Models Q2

Marketing: Q2 results.

£133K generated from online transactions – April to June

Traffic sources driven mainly from:

In person

• 187 children attended on foreign soil Jan – march
• 0 in the UK
• Partnerships highly effective with ME schools, Saudi particularly
• Paid digital ads generating effective return on ad spend in Saudi (new)
  • Most effective comms come via school and reflected in attendance
• Repositioned the process as a partnership with shared revenue; webinar, staff training, Solus email send and regular newsletter presence (easier)
• Solid pipeline of prospective foreign school partners

  Masterclass:

• Spent – £964.40 (Jan – £22.73 Feb – £131.72 March – £809.95)
• Acquired emails – 1216 emails
• Cost per email – 79 pence per email
• Acquired 41 new activators. CPA – £23.52
• Lost 14 customers.
• Total MC customers – 51
• 12/03 – we dropped the trial period.
• Effective drivers; webinar, my family care, direct traffic and then action from the weekly newsletter