Launching SEO activity is a long brand building exercise, unlike Google Ads or other paid channels, generating results through SEO can take some time.

The longer term benefit of SEO is that prospective customers land on your site, browse and purchase. The more organic traffic, the lower your cost per acquisition. It is a brand building exercise, you become an authority in your area recognised by Google rewarded with higher search placement.

The snowball effect of this is hopefully, your customers will recommend your product or service from there. A bigger database for re-selling. It gets easier! Perhaps the next challenge will be delivering on all this demand.

Continually improving your site and its content is a cost in itself. Creating this content is often best done by people in the business who are experts in their field. The technical know-how of maximising the output can sit with your SEO service provider. It requires patience and belief that your business is here to stay. That said, at CardenRowe we will always give you some numbers (hopefully good) to show the usefulness of this workstream. We know it is not sufficient to say – you’ll see the benefits of this at some point in the future…

Here are some workstreams and the benefits of SEO.

• Improved keyword rankings: Through keyword research and analysis, you can identify relevant keywords with good search volume and competition levels. By optimising your brand’s website for these keywords, you can increase their visibility in search engine results pages (SERPs) and potentially improve their rankings.

• Increased organic traffic: By implementing on-page optimization techniques such as optimising meta tags, title tags, header tags, image optimization, and internal linking, you can enhance the overall visibility and accessibility of your brand’s website. This can lead to higher organic traffic as the site becomes more relevant and attractive to search engines.

• Enhanced website visibility: Regularly creating and optimising blog posts around targeted keywords can help your brand’s website gain more visibility in search results. By providing valuable and informative content, you can attract organic traffic and improve your authority and reputation in the industry.

• Improved website performance tracking: Setting up Google Analytics and Search Console allows you to monitor key metrics like organic traffic, keyword rankings, bounce rates, and user behaviour. This data provides valuable insights into the effectiveness of your SEO efforts, enabling you to make informed decisions and optimise your strategy accordingly.

• Accurate tracking and data management: Google Tag Manager setup and maintenance allows you to easily manage and deploy various tracking codes and tags on your website. This ensures accurate data collection, facilitates advanced analytics, and helps in tracking specific conversions or events that are relevant to your client’s business goals. By comparison Google Analytics, does not monitor more tactical activity.

• Strengthened backlink profile: Submitting your website to authoritative directories can help build quality backlinks. These backlinks, when obtained from reputable and relevant sources, can contribute to your website authority, improve search engine rankings, and drive more organic traffic.

It’s important to note that the actual results may vary depending on various factors such as the competitiveness of the industry, the quality of existing website content, the effectiveness of your SEO strategy, and the timeframe in which the services are implemented.

At CardenRowe we regularly monitor, analyse, and adjust our clients SEO effort. The monthly report will showcase the value of our service and highlight the commercial benefit, as well as the plan ahead.