Harnessing the power of Google advertising is vital for businesses of all sizes. We’ve seen how refinements to clients Google advertising infrastructure generates more customers, faster and cheaper.
With its dominant position as the world’s most popular search engine, Google offers a plethora of advertising options. Let’s delve into the undeniable benefits of getting your business advertising on Google, including the impactful use of video from YouTube, backed, of course by numbers.
- Unparalleled Reach for Brand Awareness
Google processes over 3.5 billion searches per day, making it the go-to platform for individuals seeking information, products, and services. Advertising on Google ensures your brand reaches a huge audience, creating lasting brand awareness among your target audience.
- Precision Targeting for Web Traffic:
Google’s advertising platform allows for highly targeted campaigns, ensuring your message reaches the most relevant audience. This precision targeting not only maximises your marketing budget but also significantly impacts web traffic. Google Ads connects businesses with audiences genuinely interested in their offerings, driving high-quality web traffic and increasing the likelihood of conversion.
- Cost-Effective Advertising for Conversion:
Google Ads’ pay-per-click (PPC) model ensures cost-effectiveness, and the statistics speak volumes. In a recent survey, Google claimed businesses make £8 for every £1 spent, a return on ad spends of 3-5 is considered good. The dynamic nature of advertising allows businesses to continually optimise and evolve their campaigns for sustained effectiveness and increased conversion rates.
- Measurable ROI for Informed Decision-Making:
The data-driven nature of Google Ads empowers businesses to measure the return on investment (ROI) of their advertising efforts. Google Ads provides the tools to analyse data comprehensively, leading to strategic decisions that positively impact ROI and business outcomes.
- Enhanced Brand Visibility:
Appearing at the top of Google search results through paid advertising not only boosts brand visibility but also significantly influences consumer behaviour. According to Google, paid ads increase brand awareness by as much as 80%. This heightened visibility shapes positive consumer perceptions, driving brand loyalty.
- Adaptability and Flexibility:
The agility of Google Ads allows businesses to adapt campaigns in real-time, ensuring they align with consumer preferences and market trends. This flexibility is crucial in influencing purchase intent, as ads can be optimized to respond to user behaviour, increasing the likelihood of conversion.
- Mobile Optimization:
Given the prevalence of mobile device usage, Google Ads ensures that your advertisements are optimized for mobile platforms. Statistics indicate that mobile ads have a 11.5% higher click-through rate (CTR) compared to desktop ads. This increased engagement on mobile devices directly correlates with heightened purchase intent among users.
- Harnessing the Power of Video on YouTube:
As part of the Google ecosystem, YouTube stands as a powerful platform for video advertising. With over 2 billion logged-in monthly users, YouTube provides an audience to engage through visual storytelling. According to a Google-commissioned Nielsen study, YouTube ads drove an average 22% increase in purchase intent. Video content on YouTube enhances brand awareness and drives consumer action, adding a dynamic layer to your advertising strategy.
- High Purchase Intent Compared to Other Platforms:
Google Ads consistently outperforms other advertising platforms in terms of purchase intent. Studies show that users on Google have a higher likelihood of converting into customers compared to platforms like Facebook and Instagram. The intent-driven nature of Google searches aligns with users actively seeking products, services or more accurately – solutions. Thereby making it a prime platform for businesses looking to capitalize on high conversion rates.
The benefits of getting your business advertised on Google are not only substantiated by industry insights and statistics but also by the platform’s inherent capabilities. Advertising on Google, coupled with the impactful use of video on YouTube, stands as a cornerstone in the digital marketing landscape, driving brand awareness, web traffic, and tangible business success.
Don’t hesitate to reach out, if you feel like your business could improve their digital presence on Google.